3. Save and Manage Segments. Reading time about 27 min . Segmentation and tagging allow you to organize your subscribers into groups based on their interests, behaviors, and other attributes, making it easier to send targeted and personalized emails to specific groups. Learn why email list segmentation is important for your email campaigns. Potential Customers: Subscribers who haven’t made a purchase from your store. This. Manage campaign reports for your Mailchimp account. Mailchimp: Compared to Constant Contact’s pricing, Mailchimp has four different plans: Free, Essentials, Standard, and Premium. Click Create a Key, then copy the key. Before learning how to use Mailchimp to send email blasts or drip campaigns, you’ll need to learn how to build an “Audience” (aka contact list). Pardot unlocks richer data insights through CRM to fuel dynamic list creation and personalized messaging at scale. Mailchimp: Mailchimp is a popular email marketing platform that offers a user-friendly interface and a wide range of features. See what all of our email marketing tools can do for you. SendGrid focuses more on high-volume sending (especially transactional sends) and email deliverability for the tech-forward crowd. g. MailChimp is rated 9. 00) – A more robust option with easy-to-use visual automation builder, A/B split testing, and 24/7 email and live chat support. For unlimited forms and some other advanced features, Hustle Pro costs $60 per year or $6 per month. Mailchimp was designed with one-off email blasts in mind, and even though they added segmentation features later on, these never truly reached the level running a Shopify store requires. “Contact list segmentation and regular A/B testing allow us to check what really resonates with specific groups of contacts. It uses a wide range of variables to facilitate the segmentation process. Our Free plan allows you to send up to 2,500 emails per month and have up to 500 total contacts in your audience. Mailchimp found that senders who segmented their emails saw 100. Experts expect that number to grow as high as 4. Mailchimp's audience segmentation is a key feature that allows you to divide your customer base into specific groups based on their. Create an email. Discover audience behavior: MailChimp offers growth, revenue, and engagement reports to help its users understand how their marketing is faring. List segmentation could be made simpler with greater list combination while my organization ran into several issues with Outlook 2010 and 2013. Sendinblue (now Brevo) for a free alternative. It comes with advanced features, such as list segmentation, automation, and advanced reporting that allow users to run targeted campaigns. HubSpot — Better for customer support. Create custom segments from data you’ve collected for your subscribers—like e-commerce activity and email. It provides easy-to-use email templates, list segmentation, automated email campaigns, A/B testing, and detailed analytics. Mailchimp is a leader in email marketing tools that you’ve probably heard of. We synced the profiles from our legacy Mailchimp instance to both Klaviyo instances. Here are the top segment options in. Mailchimp offers more robust list management Audience segmentation is important for any email marketer, allowing for precise targeting and personalization. Here are some of the most popular features on Mailchimp’s free plan: Up to 500 subscribers; 500 emails/daily or up to 1,000 a month; Basic email templates;. App status: All Systems Operational. Segmentation lets you break down your subscriber list into subsets. Design your form. 10. Mailchimp has an extensive list of segmentation options depending on the plan you choose. g. Customer. Campaign Manager. In this video, I show you how to create a Mailchimp segment. Moreover, the platform will give you access to subject line and content personalization, as well as email list segmentation. SendGrid. You’ll then move on to the Variables step, so you can decide what you want to test. Thanks to Mailchimp’s subscriber activity reports, Rockhouse Partners knows that Sarah likes to go to punk rock shows. Sendinblue is a great option for small companies too. To use this plugin, you’ll need to also use the Mailchimp email marketing service. You'll get access to all the essential marketing features to grow your small business, like segmentation, tags, surveys, behavioral targeting, templates, landing pages, pop-up forms, single-step automation. The Mailchimp address list tool allows you to easily sort and. On the other hand, the list management of Mailchimp is quite clumsy. Click “Create a Segment. com Alternative. Up to 4x more orders through users' connected stores versus when they used bulk emails. Mailchimp’s segmentation powers hyper. Note: Campaign IDs for A/B Testing Campaigns are available through the Campaign API Endpoint's Read method. Besides, you can combine these filters by using the Boolean. Categories . Click your account name in the lower left, then select the Integrations tab. Hence, if you aren’t convinced to use Mailchimp and want better solutions that fit your need, here’s a list of the 11 best Mailchimp alternatives and competitors. io. ⭐⭐ A little bit outdated (but available for free) ⭐⭐⭐⭐ Modern templates (full library only available on a paid plan) Audience segmentation. Finding the Segment (Tag) in Mailchimp. MailerLite – Best For Selling Digital Products. use list segmentation to send targeted emails, and track your performance with digestible analytics. (617) 855-5118 [email protected]. For example, you can build list-based email segmentation in MailChimp and split your contacts into various lists based on what they have in common. 3. Our segmentation options are extensive, so you can choose a single condition or combine up to 5 conditions with positive and negative relationships to target. Mailchimp excels in both marketing and functionality features – meaning it provides automation and segmentation tools and great trimmings for your email templates. See what all of our email marketing tools can do for you. I created automations to copy the group information into a tag. Leave the CONTACTS MATCH field. MailChimp is a piece of software that allows you to handle mailing lists, newsletters, and automated promotions. Mailerlite is next on our list, as it also gives free users decent access to features. After you connect your store to Mailchimp and turn on e-commerce tracking, you may want to target contacts who made certain purchases. You can use pre-built segments to. Mailchimp's audience segmentation is a key feature that allows you to divide your customer base into specific groups based on their behavior, preferences, demographics, or purchase history. Your email marketing schedule will depend on your industry, the types of content you send (content marketing strategy), and your sending frequency. Mailchimp also provides a visual audience builder tool to easily create and manage segments. You can think of segments as custom filters that allow you to select specific. On the Lists page, select the name of the List you’d like to create segments for. Segmentation and tagging allow you to organize your subscribers into groups based on their interests, behaviors, and other attributes, making it easier to send targeted and personalized emails to specific groups. Beehiiv is a new competitor with incredible features. Mailchimp Overview:. Any email list needs segmentation to truly be successful. If you’ve connected your store to Mailchimp, the pre-built customer behavior segments will make it easy to use your Shopify, Magento, BigCommerce, or API 3. Features and functionality vary by plan. Create as many segments as you want, and add contacts to multiple segments. An equally powerful one is Automation: emails sent out automatically based on user activity. Mailchimp’s email marketing tools make it easy for businesses to create professional emails. On average, Mailchimp typically takes 1 minute to 3 hours to send emails. ActiveCampaign is a robust email automation platform that helps users manage their emailing lists with ease. Constant Contact for more templates. ”. Moosend also easily segments your contacts into specific lists based on a wide range of criteria for more targeted campaigns. SendPulse – Best For Multi-Channel Marketing. Click To Tweet. The app includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing—all in its free plan. The most commonly used criteria to segment email lists are demographics; age, gender, marital status, occupation, education, etc. In this video, I show you how to create a Mailchimp segment. What is the recommended solution to add segments? I was thinking to use MailChimp groups, but the groups count per list is limited to(max 60 groups per list). Reel inactive customers back in. Thus, you can promote your latest projects and grow your email list with stunning landing pages, sign-up forms, and link pages with this platform. On the other hand, Mailchimp is best if you're looking for more affordable paid tiers. Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month. Every penny and cent counts when you’re a nonprofit. This post compares Mailchimp vs. Mailchimp offers more robust list management Audience segmentation is important for any email marketer, allowing for precise targeting and personalization. This helps ensure users execute effective email marketing strategies while maintaining regulatory adherence. Yes, the best Mailchimp alternatives, including Sendinblue, GetResponse, EngageBay, Aweber, Constant Contact, Omnisend, ConvertKit, Drip, MailerLite, and Pabbly Email Marketing, offer a range of cost-effective pricing plans suitable for small and big businesses. Price: The free plan allows you to send up to 2,000 emails per month and store up to 1,000,000 contacts. Smart marketers know the value of email list segmentation, but many need help to use it effectively. Mailchimp also doesn’t support AND/OR groups, so you’re stuck with either one or the other, which could be really limiting when you start building complex segments. If you’re a small or medium-sized business just getting started with marketing segmentation and automation, MailChimp is likely your best bet. Email Automation alternatives are mainly Email Marketing Services but may also be CRM Systems or Workflow Automation Tools. Simplify list management with dynamic segmentation and automation. ConvertKit vs Mailchimp: Segmentation Comparison Segmentation Comparison ConvertKit Segmentation. This means that if you invest $1 in your email marketing activities, you’ll get, on average, $38 in return. One way to make sure you’re staying on track is to create a content calendar to schedule your campaigns, blog posts, social media posts, and more. This helps you to reach out to a group of people who show interest in selected topics without agitating other subscribers who do not have an interest in them. The results of the segmented campaigns were compared to the results of. Click the Audience drop-down, then choose the audience that contains the segment you want to send to. I seek out email marketing platforms that allow tagging and segmentation. ConvertKit – Best email platform for publishers and content creators. Segments can be used to send email campaigns to just a section of. Klaviyo — Data science and machine learning features. Full review: Excellent email builder – fast and. The Starter Marketing plan begins at $50 per month for 1,000 contacts. Overall, customer segmentation is a strategy that focuses on dividing customers and prospects into different categories. In the beginning, Mailchimp offered templates and mailing lists that made it a lot easier to get in touch with your audience. While Mailchimp does have tags (such as opened, clicked) to help you organize your contacts, it only offers advanced segmentation with the Premium plan (and that’ll cost you) . Email list segmentation enables you to break down your audience’s key characteristics so you can have personalized communication with them. This helps you target your emails to the right people. The email builder is perfect for beginners, and the paid email templates look good. Number: Contacts can provide number-based responses, such as age or ID number. The platform goes beyond basic email marketing by. Filter by these if you want a narrower list of. These segments can be based on interest groups, demographic data, e-commerce activity, and other subscriber data. Key features: The Best Email Marketing Software of 2023. One of the most important features of Mailchimp is the ability to segment and tag your email list. Pottery West balances art and business. Set your display timing. Solid integration for personalized sales outreach: Pipedrive. Klaviyo for eCommerce. This will take you to the email checklist, where you’ll choose your settings and design your content. . With plans starting at $20 a month, Constant Contact is also one of the most affordable email marketing solutions on. The software offers many unique features, making it a powerful tool for. "Segments" are segmented lists, while "tags" act more like internal notes. Click Create a Key, then copy the key. top free survey builders. List segmentation; Klovo also shares, “users can segment their subscribers using tags. In this example, the three donor-related group names are all. Email segmentation can drastically improve the effectiveness of your email marketing campaigns. The top Shopify Mailchimp alternatives on our list are Omnisend, ConvertKit, ActiveCampaign, HubSpot, and MailerLite. Copy Article URL. 5. Mailchimp’s standard pricing plan is $20/month for 500 contacts. The main difference between Mailchimp contacts and subscribers lies in their engagement level. In order to create an effective marketing strategy, it’s important to segment your audience. Tip: Align the timing of your pop-up form with the average amount of time a visitor spends on your website. There’s no need to set up an online store like with Mailchimp for SMS. Start for free today. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Just by bringing your contact data into Mailchimp, you gain access to pre-built segments, or ready-made filters that help you make sense of (and use) patterns in your data. Although they offer a free plan, you’ll need to upgrade to their paid plan to get access to advanced features such as A. How to segment your email list in Mailchimp based on geolocation: Log into your Mailchimp account; Go to the. Platforms supported: Both Mailchimp and ActiveCampaign are cloud-based and offer mobile applications for Android and iOS. Click rates for campaigns sent to lists segmented by merge field are significantly higher (+55%) than click rates for non-segmented campaigns sent by the same brands. ActiveCampaign offers advanced. As automated marketing evolved, Mailchimp expanded to a fully automated email service provider (ESP). If some, but not all, of the selected contacts share a tag, we’ll display a minus symbol (-). Personalization through list segmentation gives your customers exactly what they want. 2. You could solve a common pain point in the marketplace, appeal to a small niche market like hobbyists, or lean into your own personal passion. Bulletin alternatives are mainly Email Marketing Services but may also be CRM Systems or SEO Tools. Subscription date – target based on how long recipients have been subscribed. 4. Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp. Click the Email drop-down, then click Regular. Mailchimp – Best For A/B Testing Multiple Elements. Create a simple segment. Great for using campaigns for find buying intent: Zoho. 5. Segmentation is just one of the tools in Amanda’s arsenal to promote Hayknife via email. 79% higher clicks than non-segmented. #6. Segmentation lets you view and send to contacts based on what they order, when they order, how much they spend, and other criteria. Squarespace has limited segmentation and customer tagging features when compared to Mailchimp. Brevo — Easier contact. With Mailchimp, It’s segmentation tools provide you with the ability to create lists based on an almost unlimited set of criteria. Mailchimp Terms Of Use. With MailerLite’s freemium plan, you can reach 1,000. Mailchimp gives you all the tools you need for audience-centered marketing, so you can use insights about your people to. Research from Mailchimp shows that, compared to unsegmented campaigns, segmented lists deliver: 14% higher open rates; 11% more unique opens;. 95 percent higher than non-segmented campaigns. Our crowd-sourced lists contains more than 25 apps similar to Atomic List Manager for Web-based, SaaS, Windows, Linux and more. See. Click the Create button. Cost per acquisition (CPA) is a marketing success metric that can be calculated for a campaign, a digital marketing channel (such as email), or across all channels and tactics. The best newsletter software include GetResponse, Mailchimp, Campaign Monitor, ConvertKit, Constant Contact, MailerLite, Brevo, AWeber, Mailjet, and Benchmark. What’s more, segmentation can also be a way to reduce your unsubscribe rate. Proptip 6: Poll Activity MailChimp and SurveyMonkey have an integration. 32% higher than non-segmented campaigns. MailerLite is a top-rated email marketing software that caters to small to medium-sized businesses. Proptip 6: Poll Activity MailChimp and SurveyMonkey have an integration. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. These include block-based, drag-and-drop. Segments automatically update every time a campaign is sent. This product features a customizable dashboard, list segmentation, intuitive automation flows, and SMS and chat campaigns. You can say that Squarespace still has a lot of room for improvement in terms of organizing email subscribers. HubSpot – Best for automated email marketing. By importing MailChimp lists into Nimble, I can use Nimble’s smart segmentation to sort contacts based on social business insights, such as company data, geography or interests, to prioritize whom I want to contact 1:1. Mailchimp has powerful segmentation tools through its audience feature. According to MailChimp’s report “Effects of List Segmentation on Email Marketing Stats” , segmented campaigns perform better than. Consumer shopping behavior will be different from the rest of the year. Predictive Segmentation. Mailchimp Email Marketing and Automation platform allow companies to fulfill all of their Email correspondence requirements with Customers, Stakeholders, and Affiliates. If you’re looking for an open-source (free!) CRM with Mailchimp CRM integrations, look no further than. Advanced segmentation is a powerful tool for when you need to build complex relationships to filter your contacts. To create a segment, we first need to add our subscribers. From drag and drop. Mailchimp’s Marketing CRM tools make it easy to segment your audience and personalize your messaging. Step 2: Add Segments in Mailchimp. 743,713 professionals have used our research since 2012. (Image credit: MailChimp) MailChimp: Interface and In Use10. MailerLite: Best for. By contrast, Drip’s powerful segmentation works across your entire audience, allowing you to personalize messaging based on how visitors interact with your store. Drip: Best for e-commerce. Mailchimp is one of the most popular email marketing software that is good for managing email lists. Send customers the information they need based on their current lifecycle stage. There are times when you’ll want to send to your entire list, but taking advantage of Mailchimp’s segmentation tools can significantly increase the click-through rates and e-commerce orders your campaigns generate. The aim of list segmentation is to increase the relevance of the emails you send to customers, resulting in a greater number of subscribers opening, reading, clicking on items in your email and then purchasing something from you. Features. According to Hubspot, almost a third of email marketers use segmentation. Mailchimp can next push custom messages to customers in Salesforce via messages depending on the selected audience. Vendor purchased. List Segmentation Mailchimp offers sophisticated list segmentation. Constant Contact ranks number one on our list of the most popular Mailchimp alternatives. For example, research by MailChimp shows that segmented emails have a 14% higher open rate than non-segmented emails across the board, as well as a 100% higher CTR. The Mailchimp address list tool allows you to easily sort and. Moosend makes it easy to segment contacts based on location, gender, age group, browser type, device used, email activity, purchase history, and other criteria. Their platform includes services like audience management with lead segmenting, behavioral targeting, CRM, and signup forms. When it prompts you to choose between a new list and subdividing your existing lists,. So saving money on. Se. It has a free plan and lower-paid options compared to Constant Contact. The list management capabilities are also pretty good. Mailchimp Free vs Paid. 11 Best Mailchimp Alternatives Compared (2023): Make the Switch. However, it’s not perfect. Segmentation by Merge Field Segmentation by merge field (e. Step 2: Add Segments in Mailchimp. By using custom form fields, you can build customer segments and tailor your content and marketing campaigns to appeal to subscribed contacts. You can create a simple segment, which is based on just one condition, or a complex segment, based on two or more conditions. The best Email Automation alternative is Mailchimp, which is free. 5. So, read on to find out which is the best Mailchimp alternative for your site. Based on capabilities, user experience, and integration affordability, we’ve chosen seven options as the best CRMs for Mailchimp: Best free Mailchimp CRM: HubSpot CRM. O ur favorite email marketing platforms for 2023 are: Constant Contact — Best overall. Top 8 Free Market Segmentation Tools 1. Compare Mailchimp and Microsoft 365 based on features, pricing, verified reviews, integrations & more. 3. Full review: Very easy. This targeted approach can lead to higher open rates (e. Next, click on Create Segment. For example, while all paid plans offer automated workflows, the Essentials plan only allows four rules or actions per workflow, while Standard and Premium plans allow 100. Customer Segmentation Mailchimp allows you to divide your customers into segments, so you can determine. Intuit Mailchimp lists are siloed. You can also try their platform for free for one month, or you. Mailjet – Best For Collaboration With Teammates. Does list segmentation really help email marketing stats? Segmenting your email lists helps you get better open and click rates. It will also help increase engagement rates and decrease your unsubscribe rate. Source: Effects of List Segmentation on Email Marketing Stats. Best for: Ecommerce, Agencies,. MailChimp is ranked 2nd in Cloud Email with 3 reviews while Zoho Campaigns is ranked 4th in Cloud Email with 11 reviews. There are three basic ways to build an audience on Mailchimp: importing a contact list, manually adding contacts, and adding contacts. Filter by these if you want a narrower list of alternatives or. If you have less than 500 email subscribers, you can use AWeber's free plan to create autoresponders (with more than one message), build dynamic list segmentation (to prevent unsubscribes), access all email templates, and even get free migration support. There are many tools and platforms that can help you segment and personalize your email list for leads, such as HubSpot, Mailchimp, and ActiveCampaign. Comparison of Services Like MailChimp. The Starter Marketing plan begins at $50 per month for 1,000 contacts. Mailchimp does allow audience segmentation, but it’s limited, and your. The categorization techniques and methodology will vary based on the individual needs of. We gather geolocation data each time a contact interacts with your Mailchimp signup form and email campaigns. MailChimp is a piece of software that allows you to handle mailing lists, newsletters, and automated promotions. Based on capabilities, user experience, and integration affordability, we’ve chosen seven options as the best CRMs for Mailchimp: Best free Mailchimp CRM: HubSpot CRM. The best Atomic List Manager alternatives are Mailchimp, Brevo (Formerly Sendinblue) and MailerLite. It takes a hit in the “ease of use” category of our research, but that’s offset by great support – including pop-up suggestions throughout the template design process. Use this option to organize your products by brand, bundle similar items together, or create any kind of. MailChimp Experts How We Can Help You Optimize Your Email Program READ MORE. Hyper-segmenting for a. Send unlimited emails every month. Mailchimp Segmentation – How to Segment Lists The Pros and Cons of Mailchimp Email Segmentation When it comes to email segmentation, Mailchimp is one of the companies that have been there since pretty. Limited list segmentation: Users can only create up to five active lists and 1,000 static. While MailChimp is more powerful in certain ways (e. Starting with Constant Contact, the software sports some simple list segmentation features that favor user-friendliness. The free plan of Moosend makes it the best alternative to Mailchimp as it offers the best free deal in the entire email industry. Here are the top segment options in. Firstly, collect all the data about your audience from your analytics. Not to mention, the ease of use is unmatched. EmailOctopus is cheaper than Mailchimp. A segmented email list is a hygienic email list. Click on the Mailchimp card in the integration directory. Michal Drozdzal. Looking at MailChimp’s study on Double Opt-in vs Single Opt-in where they analyzed the stats of a random sample of 30,000 users, the results are just as what we would expect. Mailchimp’s email marketing tools make it easy for businesses to create professional emails. Mailchimp. 2. 1. Used monthly for less than 6 months. Mailchimp is a great email marketing tool packed with tons of features. Mailchimp, on the other hand, offers far more complex automation features. 1. The latest Facebook statistics give them over 2. Send a welcome message to introduce new signups and customers to your brand, or a related product recommendation for a recent buyer. As for the plugin itself, the free tier is very. 2 billion monthly active users. Segment an Audience by Purchase Activity. Mailchimp. It then jumps to 5,000 and then 10,000, expanding by 10,000 until you hit the 50,000 tier. On the other hand, Mailchimp is best if you're looking for more affordable paid tiers. Mailchimp allows you more subscribers in their free plan but restricts most of its core features. 6. . Segments are used to create target audiences based on shared data. ZeroBounce. What Is an Email Sequence? Best Practices and Examples. Drag and drop email editor helps create customized email templates; List segmentation helps you send targeted and personalized emails; Data analytics helps track campaign. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. You’ll find many options for creating free online surveys offered by various providers. It's a top Mailchimp competitor that comes with features like marketing automation, list management, segmentation, and personalization. ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. For this example, I’m looking for members of my mailing list that are interested in influencer marketing. ZeroBounce. 4. Depending on your e-commerce platform, you’ll have the option to assign a vendor or category to your products. For example, if you were to segment your audience based on their zip code, you would be using the geographic variable. MailChimp is a highly popular and user-friendly email marketing platform that is widely used by businesses and organizations to create and manage email campaigns, newsletters, and marketing automation. Choose your notification settings. Go to the appropriate list. Email list management to grow your contact list; Integrations with popular apps, including Shopify and WooCommerce; Pricing. Mailchimp Recommends. You use lists as a starting point,. List segmentation based on triggers, behavior, or transactions; Automated follow-ups, reminders, and other workflows. Mailchimp is much simpler than iContact and is built with. What’s more, segmentation can also be a way to reduce your. On the other hand, if a segment of your list isn't opening your emails, don't take it personally. You could use automation report data, email domain, and campaign activity to create segments. The app includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing—all in its free plan. The team is constantly updating its knowledge base and constantly releasing new guides and. The MailChimp & Shopify Integration is dead - but there's a better solution. All their plans allow you to. Click your account name in the lower left, then select the Integrations tab. Great for using campaigns for find buying intent: Zoho CRM. You can think of segments as custom filters that allow you to select specific pa. Constant Contact made our list of Mailchimp alternatives primarily due to its focus on user education (check out Mailchimp vs Constant Contact). Today, the platform claims. The best Bulletin alternative is Mailchimp, which is free. list segmentation other features; Mailchimp: Free up to 2,000 subscribers (only one audience) drip campaigns, welcome emails, and more : advanced - segment lists by location, behavior, etc : behavioral targeting, custom domains: Squarespace: $7/mo ($5/mo annually) 6 great basic options: none: integrates with your Squarespace siteThe answer is obvious. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as. Misconception #1: You have to start from scratch with segmentation. 95% more clicks and 14. A feature we quite enjoyed was list segmentation from similar characteristics, which combined with the. Targeted messages to groups within your lists make campaigns more effective. Pricing: Paid plans start at $20/month, limited free plan. 4. See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly. For example, research by MailChimp shows that segmented emails have a 14% higher open rate than non-segmented emails across the board, as well as a 100% higher CTR. The idea behind this technique is to engage subscribers with more relevant, targeted emails. The platform offers three hubs of features — the “Marketing Platform”, the “Website & Commerce”, and the. Advanced segmentation supports multiple, nested conditions and is included with the Standard plan or higher. With Mailchimp, you can scale up. Constant Contact stacks up well with MailChimp.